Monday, April 16, 2007

Timeless Principles of Marketing

The success of any business venture boils down to using timeless princi-ples of marketing. According to marketing guru Jay Abraham, a marketer has only three basic goals:
1. To increase the number of customers
2. To increase the amount of the average order
3. To increase the frequency of orders

That's it. There ain't no more. If you can master these three fundamen-tals, you can grow any business, whether you're on the Internet or not. It doesn't matter whether your product is information or a fly swatter. If you understand marketing, you can make serious income. If you don't under-stand marketing, your business is going to die.
I understand marketing. In the past 20 years, through trial and error, I have marketed over $250 million worth of information with my name on it. For the first time, I offer in print what I've learned about marketing in my career. I believe that anyone can learn these timeless principles and double their current business in less than a year . . . even without utilizing the Internet. Any current or future entrepreneur will profit from reading this book. But those who wish to profit from the Internet must learn these time-less principles of marketing or they will end up in the dot-corn graveyard.

The world of technology is changing so rapidly that a book like this can be outdated before the manuscript makes it to press. Because this book is based on timeless principles of marketing, I want you to be able to pick it up 10 years from now and still find relevant strategies for creating endless cash flow.
Finally, I've aimed to make this more than a book about business on the Internet. This is a business in a book. This is not just a book that you read. It is a book that you do. We don't just talk about making money. When you are finished with the last chapter, I want you to be online and actually earning steady streams of cash—starting from scratch.
Is this possible? Well, I'm famous for my challenges. When I wrote my first book, Nothing Down, I threw down the following gauntlet:
"Send me to any city. Take away my wallet. Give me $100 for living
expenses. And in 72 hours I'll buy an excellent piece of real estate
using none of my own money."
The Los Angeles Times challenged me to live up to this claim. They flew me to San Francisco with an LA Times reporter by my side. In 57 hours I bought seven properties and returned $20 in change to the reporter.
In these pages, I show you how to launch an Internet business in hours, not days or weeks. To prove it, I gave myself another challenge (notice how the word challenge has my name embedded in it):
"Sit me at the keyboard of any computer in the world with access to the Internet, and in just 24 hours I'll earn at least $24,000 in cash."
In the next few chapters, I show you how I did it. Then I teach you how to do it! Are you ready? Let's get started.

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